cola wars continue coke and pepsi in 2010 case pdf

Cola Wars Continue Coke And Pepsi In 2010 Case Pdf

File Name: cola wars continue coke and pepsi in 2010 case .zip
Size: 21659Kb
Published: 25.05.2021

The 'Cola Wars Continue: Coke and Pepsi in ' case examines the industry structure and competitive strategy of Coca-Cola and Pepsi over years of rivalry. However, starting in the late s, U. CSD consumption started to decline and new non-sparkling beverages become popular, threatening to alter the companies' brand, bottling, and pricing strategies.

Cola Wars Continue: Coke and Pepsi in 2010 Business Case

The beverage market is actively developing not only in the United States but also globally. Referring to the carbonated soft drink CSD segment, it is important to focus on the prolonged competition between Coke and Pepsi in the market.

Thus, it is important to focus on strategies followed by Coke and Pepsi in order to sustain their profits in the situation of decreased demands for CSDs. That is why, in order to sustain the profits in the wake of flattening demand and in the age of consuming a lot of non-CSDs, Coke and Pepsi can modify their business strategies and approaches to forming the brand image while proposing drink alternatives such as non-CSDs UOIT, a; UOIT, b. The focus on promoting new brands and diversification can be discussed as an effective strategy to decrease the threat of substitutes for Coke and Pepsi in the market.

These initiatives can be discussed as effective attempts to adapt to the changes in the industry and to sustain the necessary profits, and they were supported with the active expansion of non-CSD products to the international market.

In order to discuss the general attractiveness of the CSD industry in the s, it is necessary to state that the CSD industry was not as attractive for entrants and consumers as it was in the s. From this perspective, the CSD industry was not an attractive arena to do business in the s, and Coke and Pepsi had to intensify the rivalry and to refer to the new strategies in order to cope with the observed challenges. In order to ensure the sustainable growth during the s, Coke and Pepsi focused on increasing the competition between the companies in order to gain more shares in the new attractive non-CSD market.

Session 1: Introduction. Session 3: The strategy process. Yoffie, D. Cola Wars Continue: Coke and Pepsi in Need a custom Case Study sample written from scratch by professional specifically for you?

Select a referencing style:. We use cookies to give you the best experience possible. If you continue, we will assume that you agree to our Cookies Policy. Learn More. This case study on Cola Wars Continue: Coke and Pepsi in was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. Removal Request. If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.

Cite This paper. Select a referencing style: Copy to Clipboard Copied! Reference IvyPanda. Bibliography IvyPanda. References IvyPanda. Copy to Clipboard Copied! Check the price of your paper. Stuck with your assignment? Do you need an essay to be done?

How many pages words do you need? Let's see if we can help you! Yes Other assignment. If you continue, we will assume that you agree to our Cookies Policy OK.

Case Study Analysis: Cola Wars Continue: Coke and Pepsi in 2010

Ever since then, the CSD industry has been dominated by these two companies, with Coke taking the lead in the early stage, followed by Pepsi doubled its market share between and by offering its concentrate at a lower price than its competitor. The CSD industry has been profitable historically due to numerous reasons. In terms of concentrate producers, the manufacture process involves little fixed costs and capital investments. This ensures high level of gross margin for them and frees up funds for marketing related expenditures. For bottlers, even though heavy capital investments and fixed costs limit their profitability, they often receive financial assistance and incentives from concentrate producers, and are awarded exclusive territory distribution rights that limit intra-brand competition. The profitable aspect of the CSD industry came to a slow corner in late s, as consumers became more health-sensitive, while nutrition organizations claimed that CSD products was the main cause of the American diet.


s case, “Cola Wars Cola Wars Continue: Coke and Pepsi in 2 In the case of Coke, territorial rights did not extend to national fountain colacompany.​com/investors/pdfs/investor_relations_elesconditesirio.org, accessed October


Cola Wars Continue: Coke and Pepsi in 2010

We are focusing on Pepsi, which is a carbonated soft drink produced and manufactured by PepsiCo. PepsiCo Inc. PepsiCo is an American multinational company which also manufactures snacks, food. These companies are aware of this fact and are competing with each other to become lead distributors of sodas and other beverages.

The "Cola Wars Continue: Coke and Pepsi in " case study re-examines the competitive environment between Coca-Cola and Pepsi over a period of a century. It discusses the rivalry between the two biggest manufacturers and suppliers of carbonated soft drinks CSD. It presents the strategies of both companies amidst the decline in the consumption rate of CSDs. Case study questions answered in the first solution:.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Cola Wars Continue: Coke and Pepsi in 2010

In order to understand the strategic issues of the concentrate manufacturers in the US market, an analysis of the CSD industry structure appears necessary. The model of Porter is an outside-in business unit strategy tool that analyses the attractiveness value of an industry structure, capturing the key elements of industry competition. This framework is a tool for identifying, tracking, projecting and assessing macro-environmental trends and patterns which helps decision-making and to plan for future events. Wal-Mart posing a new threat to profitability for Coke, Pepsi and their bottlers.

To browse Academia. Skip to main content. By using our site, you agree to our collection of information through the use of cookies.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. See our Privacy Policy and User Agreement for details.

4 comments

Leonard S.

Internal communication during change management pdf gcse physics aqa revision guide pdf

REPLY

Saworkdurchhon

Magical book on puzzles by k.kundan free pdf download the declaration gemma malley pdf

REPLY

Huon L.

The beverage market is actively developing not only in the United States but also globally.

REPLY

Kyle D.

To browse Academia.

REPLY

Leave a comment

it’s easy to post a comment

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>