Fascinate Your 7 Triggers To Persuasion And Captivation Pdf
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- Fascinate : your 7 triggers to persuasion and captivation
- Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation
- Fascinate: Your 7 Triggers to Persuasion and Captivation
- Read Fascinate: Your 7 Triggers to Persuasion and Captivation PDF Online
Fascinate : your 7 triggers to persuasion and captivation
Cancel anytime. Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust. Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire.
Why are some brands and people more captivating and memorable than others? In a distracted, overcrowded world, how do some leaders break through the noise to influence behavior, beliefs, and buying decisions? More persuasive than marketing, advertising, or any other form of communication, Fascination is the most powerful way to influence decision making. You already know how you see the world. But do you know how the world sees you? How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom? Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression.
Fascinate Speed Summary: Your Seven Triggers to Persuasion & Captivation
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Hogshead attended Duke University , from which she graduated in The book's conclusions are putatively supported by research done with 1, Generation X professionals. The book came out of research that she started in , in which she had over , people take personality tests. The tests focused on "a variety of fields and levels of professional achievements. Fascinate: Your 7 Triggers to Persuasion and Captivation was reviewed by Publishers Weekly and described as having "an uneven start" but in the end it "packs a big punch.
Fascinate: Your 7 Triggers to Persuasion and Captivation
This webcast with Sally Hogshead covers key ideas from her best-selling book, Fascinate: Your 7 Triggers to Persuasion and Captivation. In this Take 10 Author Series webcast, Sally Hogshead explains how people and brands become fascinating. Along the way, she discusses how to capitalize on your unique, competitive advantage such as the name "Hogshead" and identify your most fascinating trait.
A brand innovation expert, Sally helps companies target and persuade consumers. Hogshead leads dozens of keynotes each year as one of marketing? She is a highly sought-after presenter for corporations such as Starbucks and Microsoft, and lectures in universities such as Boston University.
By Sally Hogshead. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.
Read Fascinate: Your 7 Triggers to Persuasion and Captivation PDF Online
Audible Premium Plus. Cancel anytime. In How the World Sees You , author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you?
But what makes some brands fascinating and others not? LUST: Sparks a craving for sensory pleasure or experience. Stops people thinking and start feeling, makes the ordinary emotional, uses all five senses, teases, flirts. ALARM: Creates urgency with a threat of negative consequences, deadlines, and distress — focuses not on the crisis most likely, but the crisis most feared. VICE: Encourages a creative approach or rebellion against rules by creating taboos, leading astray, and defying absolutes. TRUST: Builds loyalty with stability and predictability, by becoming familiar, authenticity, repetition. And people want to be fascinated; a national research initiative, The Kelton Fascination Study, found that the need to be fascinated is only trumped by our need for relationships and trust.
Has fascinate by sally hogshead been sitting on your reading list? You might routinely buy your favorite brand of toothpaste, not thinking much about the purchase engage in routine response behavior , but not be willing to switch to another brand either. And then there's the most important question of all: how can your brand become impossible to resist? Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. You want to make sure people are perceiving you the way you want to be perceived, right? O'donnell says, you must brand or be branded! Fascinate, revised and updated by sally hogshead, , download free ebooks, download free pdf epub ebook.
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